~$1M ARR saved

Content-led retention strategy, Hotjar

14% relative adoption increase

Onboarding narrative & prioritization, CSQ

+15% deposit conversion

Content architecture A/B test, Bitso

Hey, I’m Cata, and I’ve been

Driving revenue and
impact with content strategy

I build the infrastructure teams need to move fast: canvases, frameworks, and systems that outlast any single project. Across 5+ product units simultaneously, I connect the dots others miss and make sure the right thing gets said at the right moment.

Collaborating across product, design, and engineering.

I'm a Senior Content Designer II based in Portugal, with a background in Psychology.

I've spent the last several years embedded in B2B SaaS growth teams, working across 5+ product units simultaneously, connecting dots that don't always get connected.